Venture Route 66 travel brochure
GOAL
For this project, I got to create both a company and an audience from scratch, so I decided to make a fictional travel company called Venture that specializes in self-guided tours. The brochure focuses on the iconic historic Route 66 and is meant to give travelers a quick but useful overview of the trip.
DESIGN
Picking a color palette was probably one of the trickier parts because Route 66 passes through so many different landscapes. I eventually decided to lean into the desert side of the route with tans, greens, and oranges. For the inside spread, I wanted the map to be the main feature, so I created one that stretches across the entire spread and added a short summary for each state. I also included suggested travel times and iconic stops to make it feel like something a traveler could actually use.