Squeeze the Day Juice boxes

SQUEEZE THE DAY JUICE BOXES

GOAL

The goal of this project was to design packaging for a product that felt familiar and easy to pick up off a grocery store shelf. I imagined the audience as parents looking for a simpler-looking juice option, so I wanted the designs to be fun without feeling too childish.

DESIGN

When deciding what product to create, I kept coming back to juice boxes because they are such a familiar everyday product. I couldn’t settle on just one flavor, so I ended up making three: tomato, apple, and orange juice. I used a softer color palette to keep things colorful while still feeling a little more grown-up. I also added a subtle paper texture at the end, which helped tie everything together and gave the packaging a bit more character.